Susan Becher & Associates is a New York-based, boutique public relations and marketing firm specializing in the representation of home décor, lifestyle brands and personalities.

We pride ourselves on partnering with clients to develop and execute strategic, imaginative public relations campaigns. With 35 years of expertise in the field of interior design and decorative arts, our team caters our services to clients’ specific needs and goals. SB&A’s small size is indicative of its direct and personal approach: founder Susan Becher passed down the firm to its two principals Julia Duke and Molly Bates, who continue to cultivate and maintain long-standing relationships with both clients and editors.

Our approach is to implement a mix of traditional publicity, social media outreach and influencer engagement to achieve exceptional results.

Brand Identity & Marketing

We launch, grow, and reposition brands. We work with traditional and new media and with influencers to maximize the sharing of our clients’ stories.

Traditional & Online Media Relations

Our long-term relationships with media across print, broadcast, and digital platforms enable our clients to have the ear of editorial decision makers. We leverage our arsenal of media contacts to execute high-quality and targeted public relations campaigns in top-tier outlets both on and offline.

Event Production

From large-scale new product launches to intimate, high-profile gatherings, we conceptualize and produce creative, press-generating events that strengthen brand presence.

Social Media Consulting

We are well-versed in the digital world and its impact on the interior design community. We work with clients to create innovative social media campaigns that build online visibility.

Influencer Engagement

At our core, we’re social creatures. We actively nurture our deep relationships with industry leaders in media and design to help clients go beyond traditional media relations and take their marketing to the next level.