Founded in 1982, SB&A is a boutique public relations firm specializing in the
representation of interior designers, architects, artisans, home decor & lifestyle brands.
Services
PUBLIC RELATIONS & COMMUNICATIONS
BUSINESS DEVELOPMENT
COLLABORATIONS & PARTNERSHIPS
EVENTS & APPEARANCES
INDUSTRY EVENTS & NETWORKING
BRAND POSITIONING
MARKETING & ADVERTISING STRATEGY
SOCIAL MEDIA CONSULTING
About
SB&A is a New York-based boutique public relations firm specializing in the representation of interior designers, architects, artisans, home decor and lifestyle brands. Founded in 1982, today SB&A is led by principal and owner Molly Bates. She continues to further the firm’s legacy and expertise in the field of interior design and decorative arts.
Over 40 years since the firm’s inception, SB&A’s original DNA is present through the firm’s long-standing industry relationships and direct, personal approach. Catering services to specific needs and goals, SB&A partners with clients to develop and execute imaginative PR campaigns and brand strategies. Implementing a mix of traditional publicity with new media outreach, SB&A puts an emphasis on creative marketing and fostering industry connections and collaborations. With a deep understanding of the history and evolution of the design and publishing world, SB&A uniquely positions clients to achieve exceptional results and enduring brand growth.
SB&A’s creative clientele ranges from large-scale manufacturers to artisan brands to award-winning interior designers.
History
SB&A was originally founded by PR maven Susan Becher as “Susan Becher & Associates”. A California native, Susan began her career at the Los Angeles branch of Design Research, a modernist store that operated from 1953 to 1978, and where Ray Eames himself was a customer. She was involved in the launch of Frank Gehry’s original cardboard chair to the American market, and opened new stores for the brand in Boston and Philadelphia.
Eventually settling on the Upper West Side of New York City, Susan launched her eponymous firm in 1982. Sam Flax was her first client, followed by notable Italian brands including Marimekko, Flos, Cassina and Boffi. She helped launch Pottery Barn and Waterworks, and worked with brands including BDDW, MoMA Design Stores, Hermes and The Alpha Workshops - the first U.S. nonprofit to provide decorative arts education and jobs for people with disabilities.
A trailblazer in the design PR world, Susan was a renowned and beloved publicist for 35 years. She leaves a lasting impact on the design community.
“Early in my career, an august editor at Town & Country told me Susan was the only PR person she listened to because she only pitched what she believed in.”