SB&A is a New York-based, boutique public relations and consulting firm specializing in the representation of artisans, home décor, lifestyle brands and interior designers / architects. Founded by PR maven Susan Becher in 1982, SB&A is now led by Molly Bates, who continues to further the firm’s legacy and expertise in the field of interior design and decorative arts. Over 40 years later, SB&A’s original DNA is present through the firm’s long-standing creative clientele, which ranges from large scale manufacturers to artisan brands to award-winning interior designers.
SB&A’s small size small size is indicative of its direct and personal approach. Catering services to specific needs and goals, SB&A partners with clients to develop and execute imaginative public relations campaigns – implementing a mix of traditional publicity with new media outreach and engagement to achieve exceptional results. SB&A values their well-established relationships with the wonderful design community at large, and puts an emphasis on collaborations and fostering industry connections with each client’s strategic approach and brand campaign.