Susan Becher & Associates


	SUSAN BECHER & ASSOCIATES provides a variety of services to companies specializing in the design and furniture industries. In addition to representing manufacturers, the 27-year-old firm works with individual talents, both established and emerging, in the worlds of residential and contract design and furnishings. SB&A’s small size dictates its direct and personal approach: principal Susan Becher and her four associates cultivate and maintain long-standing relationships with both clients and media. SUSAN BECHER & ASSOCIATES works with a wide range of clients. Currently, the firm’s list extends from Ochre, a leading, high-end home interiors shop in Soho, NYC, to Pollack, a premier to-the-trade fabric source, from Alexa Hampton, celebrated interior designer, to Larson-Juhl, a Berkshire Hathaway-owned company and the world’s largest manufacturer of wood moldings. SB&A has served as a consultant to such diverse and celebrated architecture firms as ARO, 1100 Architect, and Janson Goldstein. SB&A has organized countless high-profile special events, including the “Grand Projects” exhibition, which was sponsored by the French Government. The firm’s considerable expertise extends into the retail market as well: it has worked with such prestigious retailers as The Pottery Barn and Marimekko, and currently represents the MoMA Design Stores. SUSAN BECHER & ASSOCIATES counts among its most important roles that of press liaison. The firm takes a finely-honed and well-tended approach to the media. It prizes the flourishing relationships it has long cultivated with editors of national and international news outlets, including the major shelter magazines, design and trade journals, newspapers, and city magazines, the firm also continues to foster newer relationships with online media, social networks, and an increasing number of broadcast journalists covering the world of design. SB&A conceptualizes major story ideas and events that result in significant coverage for its clients, their products, and their services. The firm also consults on brand development, marketing and advertising, collateral material, and promotional events.

SUSAN BECHER & ASSOCIATES provides a variety of services to companies specializing in the design and furniture industries. In addition to representing manufacturers, the 27-year-old firm works with individual talents, both established and emerging, in the worlds of residential and contract design and furnishings. SB&A’s small size dictates its direct and personal approach: principal Susan Becher and her four associates cultivate and maintain long-standing relationships with both clients and media.

SUSAN BECHER & ASSOCIATES works with a wide range of clients. Currently, the firm’s list extends from Ochre, a leading, high-end home interiors shop in Soho, NYC, to Pollack, a premier to-the-trade fabric source, from Alexa Hampton, celebrated interior designer, to Larson-Juhl, a Berkshire Hathaway-owned company and the world’s largest manufacturer of wood moldings. SB&A has served as a consultant to such diverse and celebrated architecture firms as ARO, 1100 Architect, and Janson Goldstein. SB&A has organized countless high-profile special events, including the “Grand Projects” exhibition, which was sponsored by the French Government. The firm’s considerable expertise extends into the retail market as well: it has worked with such prestigious retailers as The Pottery Barn and Marimekko, and currently represents the MoMA Design Stores.

SUSAN BECHER & ASSOCIATES counts among its most important roles that of press liaison. The firm takes a finely-honed and well-tended approach to the media. It prizes the flourishing relationships it has long cultivated with editors of national and international news outlets, including the major shelter magazines, design and trade journals, newspapers, and city magazines, the firm also continues to foster newer relationships with online media, social networks, and an increasing number of broadcast journalists covering the world of design. SB&A conceptualizes major story ideas and events that result in significant coverage for its clients, their products, and their services. The firm also consults on brand development, marketing and advertising, collateral material, and promotional events.