Susan Becher Public Relations


	SUSAN BECHER PUBLIC RELATIONS provides a variety of services to companies specializing in the design and furniture industries. In addition to representing manufacturers, the 26-year-old firm works with individual talents, both established and emerging, in the worlds of residential and contract design and furnishings. SBPR’s small size dictates its direct and personal approach: principal Susan Becher and her five associates cultivate and maintain long-standing relationships with both clients and editors. SUSAN BECHER PUBLIC RELATIONS works with a wide range of clients. Currently, the firm’s list extends from Garnet Hill, one of the country’s leading catalog retailers, to Pollack, a premier to-the-trade fabric source, from Victoria Hagan, celebrated interior designer, to Larson-Juhl, a Berkshire Hathaway-owned company and the world’s largest manufacturer of wood mouldings. SBPR has served as a consultant to such diverse and celebrated architecture firms as ARO, 1100 Architect, and Janson Goldstein. SBPR has also organized countless high-profile special events, including the “Grand Projects” exhibition, which was sponsored by the French Government. The firm’s considerable expertise extends into the retail market as well: it has worked with such prestigious retailers as The Pottery Barn and Marimekko, and currently represents the MoMA Design Stores. SUSAN BECHER PUBLIC RELATIONS counts among its most important roles that of press liaison. The firm takes a finely-honed and well-tended approach to the media. It prizes the flourishing relationships it has long cultivated with editors of national and international news outlets, such as the major shelter magazines, design and trade journals, newspapers, and city magazines, as well as newer relationships with an increasing number of broadcast journalists covering the world of design. SBPR conceptualizes major story ideas and events that result in significant coverage for its clients, their products, and their services. The firm also coordinates photography, arranges press functions, writes press releases, and organizes mailings.

SUSAN BECHER PUBLIC RELATIONS provides a variety of services to companies specializing in the design and furniture industries. In addition to representing manufacturers, the 26-year-old firm works with individual talents, both established and emerging, in the worlds of residential and contract design and furnishings. SBPR’s small size dictates its direct and personal approach: principal Susan Becher and her five associates cultivate and maintain long-standing relationships with both clients and editors.

SUSAN BECHER PUBLIC RELATIONS works with a wide range of clients. Currently, the firm’s list extends from Garnet Hill, one of the country’s leading catalog retailers, to Pollack, a premier to-the-trade fabric source, from Victoria Hagan, celebrated interior designer, to Larson-Juhl, a Berkshire Hathaway-owned company and the world’s largest manufacturer of wood mouldings. SBPR has served as a consultant to such diverse and celebrated architecture firms as ARO, 1100 Architect, and Janson Goldstein. SBPR has also organized countless high-profile special events, including the “Grand Projects” exhibition, which was sponsored by the French Government. The firm’s considerable expertise extends into the retail market as well: it has worked with such prestigious retailers as The Pottery Barn and Marimekko, and currently represents the MoMA Design Stores.

SUSAN BECHER PUBLIC RELATIONS counts among its most important roles that of press liaison. The firm takes a finely-honed and well-tended approach to the media. It prizes the flourishing relationships it has long cultivated with editors of national and international news outlets, such as the major shelter magazines, design and trade journals, newspapers, and city magazines, as well as newer relationships with an increasing number of broadcast journalists covering the world of design. SBPR conceptualizes major story ideas and events that result in significant coverage for its clients, their products, and their services. The firm also coordinates photography, arranges press functions, writes press releases, and organizes mailings.